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The Pros and Cons of Humanizing a Brand Marketers have for decades worked on brand anthropomorphism in an effort to build a stronger connection with consumers. Marina Puzakova’s work explores what happens when they succeed. Friday, April 05, 2019 |
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Eugenio Schuster and Arindam Banerjee Explore Two Paths to Creating Sustainable Energy Lehigh researchers study two approaches to achieving and maintaining nuclear fusion: magnetic confinement and inertial confinement. Friday, April 05, 2019 |
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Santiago Herrera Dives Deep to Understand Connectivity Patterns in Deepwater Coral Communities Herrera’s research helps guide decisions about which sites to designate as marine protected areas in the Gulf of Mexico in the years following the Deepwater Horizon disaster. Friday, April 05, 2019 |
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Psychology, Computational Linguistics and the Evolution of Word Meaning Barbara Malt and her collaborators examine how we talk about objects across multiple languages—and how that reflects human thought processes. Friday, April 05, 2019 |
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Alison Mickel Examines the Limiting Labor Practices of Modern Archaeological Excavations Mickel explores the notion that the exclusively manual work that local site workers do not only exploits them in terms of labor conditions, but also puts them at risk of job loss if they exhibit their work as intellectual or scientific labor. Friday, April 05, 2019 |
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Little Talks: A Targeted Curriculum for Home Visiting Programs Patricia Manz develops curriculum to improve home visiting services for children with significant developmental needs. Friday, April 05, 2019 |
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Atomic Layer Deposition: The Future of Computer Hardware Slowly adding heat during atomic layer deposition while using an electron beam to monitor the process, Nicholas Strandwitz is helping technology to continue to shrink. Friday, April 05, 2019 |
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Jae Bum Kim Finds Value in the Credit Default Swap A study in the Journal of Accounting Research concluded that the “positive” seen in CDSs could be traced directly back to the sense of “insurance” they provide to lenders. Friday, April 05, 2019 |
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Electrically-heated silicate glass appears to defy Joule’s first law Experiments show electric field can modify silicate glass, causing parts to melt while remaining solid elsewhere; discovery suggests heat in glass could be produced on a very fine scale, could point to performance challenges for devices where glass is used, or could be employed for superior molding and shaping with much less energy Wednesday, February 27, 2019 |
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130,000 years of data show peatlands store carbon long-term First study of the extent of global peatland and carbon storage over the last 130,000 years fills in key knowledge gap, affirms peatlands’ effectiveness as a long-term carbon storage mechanism over a long timescale Wednesday, February 27, 2019 |